Special Advertizing Campaigns Research Paper Example | Topics and Well Written Essays - 750 words

Special Advertizing Campaigns - Research Paper Example According to research conducted by the prestigious consulting firm PricewaterhouseCoopers and the Interactive Advertising Bureau Poland Internet is still a dominant communication channel, it has even achieved a 12.9% increase year to year. In the research 29 entities took part and they presented data related to sales executed by external firms. The most dynamic segment has been search engine marketing which has increased by 3% compared to 2008 and in 2009 constituted 26% of total advertising expenses. The segment of advertisements and yellow pages noted a 5% value increase, whereas taking into consideration the share in the advertising types it has experienced a slight decline – 1%. E-mail marketing maintained its position of advertising expenses, that just like in 2008 amounted to 6%. In the research report, with the help of 14 entities: interactive agencies or interactive departments of advertising agencies took part , sum of net revenues of advertising agencies without medi a increased by 6.3% year to year (6.9% including media i.e. planned purchase and service of media by mediation of interactive agencies). ... The number of long-term projects lasting from 3 to 6 months has increased, whereas the number of projects executed within a month has halved. In total sales in 2009 there is a distinct share increase in motorization, transport, alcoholic beverages and telecommunication. While the following sectors: finances, commerce, hygiene, pharmacy, computers, fashion and books, DVD, food, tourism have reported a decline. According to 29% of researched agencies the interactive sector expects a 21-40% increase in sales in 2010; according to 21% of the researched the increase will amount to 5-10% and according to 14% of the researched the level of sales increase may exceed 61%. This report also reports that year 2009 has been the period of development of social portals engaging internauts. Social marketing has been the fastest developing segment in the US market. Among communities significant presence of business could be observed. Mobile segment turned out to be particularly strong. It is estimate d that in 2010 mobile advertising in Great Britain will increase by 38%. We would like to wish to the Internet sector next success in 2010. The Report has been divided into 8 chapters. Chapter 1 focused manily on Polish Internet market survey results. According to the InternetWorldStats data for December 2009, 27% people across world uses Internet. 42% Asians of all Internet users dominate among internauts. Whereas almost every fourth Internet user (24%) lives in Europe. According to GUS research of April 2009, 57% of Polish households used Internet. Next 2% did have access; remaining 41% did not have access to Internet due to lack of skills, lack of need & too much expense. According to the NetTrack research (Millward Brown SMG/KRC commissioned by

Scholarly paper on Community Nursing Essay Example | Topics and Well Written Essays - 2250 words

Scholarly paper on Community Nursing - Essay Example In addition, I have applied Gibbs (1998) reflective model to ensure that the structure if this essay is unambiguous and clear (Jasper, 2003). I will look at the incidences using multiple perspectives, which could in future be applied to change some aspects of the practice in future. Reflection is an important practice by nurses as through it, we get to understand as well as explore more of what we should do (Ghaye and Lillyman, 2001). I will use the model to facilitate critical thinking in relation to theories in nursing. Discussion will encompass the ethics on effective nursing practice and the elements that promote effective practice. Descriptions Introduction to Community Health Nursing   Clinical practice seeks to uphold the synthesis of community nursing theory by providing nursing care to clients who are based in the community settings. Implementation and assessment of nursing care are a necessity for clients within the community who suffer from common physiological problems and malfunctions (Jasper, 2003). The synthesis of health strategies using clinical practices in these settings concentrates on the promotion of health prevention of diseases and patient care, as well as to the surrounding communities. Technically, the goal is to protect, preserve, maintain and promote health. Based on the reflective cycle established by Gibbs (1988), I will offer a description of two nursing scenarios that my reflections are based on. In Scenario 1 I had a joint visit with RN to visit a 7-month baby who suffered from congestive heart failure and down syndrome. I did a follow up assessment. At the time, the baby was somewhat stable, but the foster mother was worried that she was going downhill. The baby girl was not responding to her feeds well- she was on 33mls/hr continuous. She weighed 12 pounds, HR- 140, SPO2 – 93 to 96, R-72, her chest sounded clear, but I could tell the baby was having some difficulty breathing because I could see the extra muscles being used, sunken chest and ribs. The foster mom was worried because she could not monitor the baby’s oxygen stats and upset because the hospital did not allow her to take a stats machine home. We reminded her of the things to monitor for such as chest congestion, fever, wheezing etc. She told us that if she needed anything she would call or worst case we would find out if she ends up going to the hospital. I agreed with the mom and felt that if her feeds didn’t get better, her respiration increased and her spo2 decreased she would need to go to the hospital. The foster mom said the last time they went into the hospital, which was a couple days ago her oxygen stat was below 80 percent and it was obvious her baby was going into respiratory distress. The foster mom had been an RN so she knew what she was doing and what to look for. We instilled confidence in her and told her to continue to do what she was doing and monitor the baby and to feel free to call us even if it was just to check oxygen stats over the weekend. We educated her on the tube feeds and told us when the respiration rates are too high it makes it difficult for the baby to eat so if she is worried at all and this persists to take her in. We ended off saying we could come by and check the oxygen stats of the baby